Rite Aid taps into it’s shoppers love of nail art and design with Nail Extravaganza, a disruptive social promotion.
The promotion features professional tips and how-tos, the latest trends and a UGC contest where shoppers are encouraged to share photos of their nail designs and garner votes for their chance to win weekly prizes. Weekly winners then compete for one of three grand prizes.
ClientRite AidProjectNail ExtravaganzaRoleAssoc. Director of UX & DesignChannelsSocial, digital, in-storeAgencyMARC USAYear2013
