The Coca-Cola Company shares it vision in the ‘red book’ provided to corporate employees worldwide. Our Manifesto for Growth, a new edition of the book communicates an evolved mission and vision that embraces optimism, happiness and long-term, sustainable growth.
This is represented in organic, formulaic and classic concepts. Despite the wide range, each aligns to the strategic vision and maintains the iconic integrity of the ‘red book’ while evolving its aesthetic.
ClientThe Coca-Cola CompanyProjectManifesto for GrowthRoleArt DirectorChannelsPrintAgencySagepathYear2005
