Our automobiles say a lot about who we are. We all have a car story. For Tim Mcgraw, driving a car means freedom.
To hit the road, to listen to music. The open road of his rural environment is a constant source of inspiration. Its landscape plays a role in crafting his award winning country music. Where Tim first begins thinking about his music is ultimately where most of it is consumed. Tim’s songs give his fans a soundtrack for their own drives, and a melodic score to the places and experiences their vehicles take them.
ClientPennzoilProjectCar StoriesRoleLead Digital Art DirectorChannelsDigital, social, print, broadcastAgencyTBWA / IntegerYear2012
