About
Marriage material.
What is RGB Love?
RGB Love is an amalgam of my love for experience design and advertising. Infusing both with innovative thinking, logic and human connection. And bridging both to devise, launch and market digital products and services. I’m Chaz Decker, Principal Creative and founder of RGB Love. Through RGB Love, I work to create brand experiences you’ll fall in love with.
By you, I mean you, the professional, who loves the experience for its smarts. For its effectiveness in the market. For having sound strategy and rationale. And for balancing innovation with technical feasibility and business objectives.
And I mean you, an everyday user, who loves the experience for its beauty. Beauty in form, function and ingenuity. For how it looks and how intuitively it works.
Core competencies
Design Direction
Beauty and brilliance.
By actively pursuing collaboration and seeking diverse points-of-view from strategy, art, content, experience design and engineering stakeholders, we’ll conceive cohesive, unique brand experiences born from the best ideas: experiences that connect with our audience and deliver tangible results.
We’ll gather and analyze existing data and assets and conduct research to develop the strategy, objectives and insights necessary to establish a solid bedrock for our work.
We’ll devise creative concepts and solutions atop that bedrock and consistently evaluate deliverables to ensure alignment to the strategy, brand, market and users. And we’ll adapt and evolve with optimism to ensure ongoing success.
Experience Design
Digital, physical & in-between.
Depth of expertise in emerging technology, user research, human-computer interaction (HCI), information architecture (IA), user experience (UX) and visual design, service design and prototyping are applied to every project.
We’ll ensure the design of the journey, each experience and every interaction is informed by research and analysis of our users, their tasks and their environments. With a research-backed design hypothesis in hand, we’ll test it out to make sure it resonates and will be embraced by our users once delivered.
And we’ll evaluate the applicability of emerging technologies – like voice, AI and machine learning, extended reality, blockchain, IoT, drones and/or robotics – to create moments of magic.
Together, we’ll launch and refine experiences that are a pleasure to use, frictionless to transition between and integrate with existing touchpoints.
Marketing & Growth
Considered to capricious.
Whether its an airline ticket, a mobile app, sodas or sneakers – directly or through a retailer – you’ll have help marketing most anything most anywhere.
We’ll approach the journey from our audience’s perspective, understanding them, their motivations and what competitors they might be considering. With that understanding, we’ll choose the right tactics, design them thoughtfully and meet our objectives – from awareness, consideration and lead generation through purchase and advocacy.
By bringing strategic, creative and user experience design principles to the customer journey, we’ll create campaigns that drive adoption and loyalty online and in-store.
“If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.”
Paula Scher
"Any sufficiently advanced technology is indistinguishable from magic."
Arthur C. Clarke
"The world is shaped by two things – stories told and the memories they leave behind."
Vera Nazarian